Venerable computer storage manufacturer Western Digital supports a better play experience for the most data-intensive titles with its solid-state drives purpose built for gaming.

Overwolf helps tens of thousands of developers add important gaming tools to their titles, allowing players to boost skills, track their stats, and pull clips for social sharing. Around all of this excitement are noteworthy products and services to support the gaming lifestyle. Rec Room combines gaming and creator-built items with pure social hangout rooms, because these spaces are where your friends are and where you can spend the most time with them.Īs much as games have become the pretext for other forms of interaction, they’re also becoming more artistic, with titles such as the indie hit Sable from Shedworks combining an ethereal open world with a gorgeous soundtrack. Epic Games’ Fortnite has extended into the fashion realm, while the company’s Unreal Engine advances what’s possible for creating more realistic clothing, hair, and landscapes. Roblox is the dream of the metaverse, today, and elite brands and musical artists are flocking to it to fashion interactive contests and add shopping for digital and real-world items. As gaming commands more time and attention-and as people derive more value from their digital identities-the experiences and tools supporting all this interest (and money) are growing in sophistication.ĭapper Labs has translated the fun of collecting and trading cards into a digital experience, and its Flow blockchain enables more digital games or game-like products. Non-fungible tokens were an obscure aspect of crypto culture until Dapper Labs helped them burst into the mainstream with NBA Top Shot.

A concert in a video game such as Epic Games’ Fortnite or Roblox was a novelty two years ago now virtual spaces within games are a tour stop for the biggest stars such as Ariana Grande and Lil Nas X.

People are flocking into game worlds for immersive entertainment and social connection, and celebrities and brands are following them. Games have historically been an underrated corner of business and the culture-but no longer.

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